Quick answer

Aim for the logo to be around 20% of the entire QR, add a white border, and use error correction H. Read both in the finished image and in print.

01

The logo hides the QR information

If you place the logo in the center of the QR code, the pattern underneath will not be readable. Error correction can compensate for some of the error, but if the logo is too large, it cannot be recovered.

Avoid overlaying logos and decorations on the three large position detection patterns in the corners or on the white margins around them.

02

Based on around 20% and the white border

The standard Pixel Toolbox logo fits into a frame approximately 20% of the QR width, leaving a margin around the logo. Complex logos will look crushed if you make them smaller, so use versions with simpler shapes and fewer text.

Even if the logo is transparent, the outline will be lost if the background overlaps the QR pattern. A white base or edge will make it easier to separate the logo from the QR.

03

Maintain readability with color and size

The basics are a dark pattern and a white background. Avoid light colors, photographic backgrounds, and gradations as they tend to lack contrast.

When printing, the smaller you make it, the more each square will be crushed. Check not only the on-screen preview, but also the actual paper and the distance you plan to use it.

04

Try multiple reading methods

If you try different methods such as iPhone camera, Android device, and QR image reading, you will notice bias. Check in bright and slightly dark places, as well as from the front and diagonally.

If reading is unstable, first make the logo smaller, then make the QR image larger. Prioritize getting the information across before adding more decorations.

VERIFIED EXAMPLE

Implementation of standard logo placement

Standard and custom logos are centered with the same upper bound.

logo frameApproximately 20% of QR widthcentered
inner marginApproximately 16% of the logo frameSecure the border with the QR pattern
error correctionH fixedAssist with defects due to logo
backgroundwhiteContrast with dark QR pattern
We do not guarantee that it will be readable with all cameras and printing conditions. Please be sure to test it in your usage environment.
CHECK

Check QR with logo

  • The logo does not overlap the position detection pattern
  • There is a white space around the logo
  • Made with dark colors and white background
  • Can be read on multiple devices
  • Confirmed by actual size printing
Solve it with this tool

QR code generation

You can create a QR by placing the standard logo or your own logo in the center and setting it for reading.

QR code generation

This article gives general guidance. If a recipient, printer or official service provides its own requirements, follow those requirements first.

A SMALL NOTE FROM SPACE

The logo is the flag, and the QR is the route. The key to safe arrival is not to make the flag too large and obscure the route.